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 Cypress County


Replacing Humans "Is the Furthest Thing From Our Mindset," Says the Company Selling an A.I. Radio Host

Slate

The humble broadcast-radio host, whether a disc jockey or interviewer or reporter, has been going through it for decades now. The 1996 Telecommunications Act fueled the consolidation of local stations, decimating their staffs. The explosion of online radio, music and video streaming, and podcasting have upended ratings for shows on public airwaves. Funding for public radio is notoriously unreliable. On top of all that, your local DJ was already on the losing end of the artificial-intelligence revolution. Before the A.I. hype from last year, and even before the COVID recession demolished media ad markets, broadcast networks were gutting on-air talent at the both the national and collegiate level to trim budgets and automate programming: syndicating well-known shows and brands, prerecording and prearranging late-night broadcasts, training a roboticized voice to fill in the space when needed.